I consider myself a visual artist.
My work begins with planning, observation, reflection, and with the need to take a position in relation to reality.
I am interested in discovering, creating, or pointing to situations, spaces, scenes, and moments that speak about a particular reality — whether through harmony, tension, erosion, or contradiction.
My work does not necessarily seek to beautify, but rather to communicate a perspective, a point of view, and to open a space for reflection.
For more than twenty-five years I developed a professional career in the corporate world. That path is part of my personal history, but it also meant putting a creative dimension on hold — one that over time became impossible to ignore. From the need to redefine my own path, I consciously chose to dedicate myself to artistic production as a form of thought, expression, and communication.
Maximo Ruiz emerges as an alter ego and as a family tribute. It takes the name of “Don Máximo”, my maternal grandfather, while at the same time honoring my mother, whom I consider my first cultural and artistic reference. From her I recognize having inherited this sensitivity and this need for expression that today runs through my work.
Today I work primarily with photography as my expressive medium, understood not only as a technical tool but as a language. Each artwork is conceived as an original piece, the result of a specific decision in response to a particular moment and context. My production is organized both in Collections, composed of unique works, and Limited Editions, conceived to broaden access to the work without losing conceptual coherence or rigor.
I do not conceive my works as closed answers. I am interested in each piece functioning as a trigger — for thoughts, questions, sensations, and possible associations. My works propose more questions than certainties and seek to open a space for dialogue where the viewer’s gaze and experience complete the meaning of the artwork.
Letting go of a work implies a form of rupture for me. Each piece condenses an experience, a question, or a position taken in relation to reality. When an artwork finds its collector and establishes a connection — intellectual, emotional, or sensory — the process is completed and the work continues its journey beyond me.
